Once a social networking website used primarily by college students, Facebook now has almost two billion users of all ages. In addition, Facebook is the latest buzzword in social media marketing, advertising, connecting, investments, and more.
Facebook is still on the rise and is here to stay. You no doubt already have a Facebook account. If you don’t then you should really get one. Either way, whether you have one or not, there are a few things you should know before you start really start to market on Facebook.
1 – Create A Profile
Of course, you know this. You most likely already have a Facebook profile and it was probably the first thing you did when you created your account. Hopefully, you signed in using your real name and uploaded some pictures.
You can edit your settings to decide what you want other people to see about yourself. You can also decide whether or not you want your information to be searchable by the public, friends only, or to friends of friends.
Chances are, if you are planning to market on Facebook you will want to have most of the information be public. With the exception of your birthdate, phone number, email, and other personal information, of course.
Set A Profile Picture
This is one of the most important features of your Facebook account. Humans are visual people. There’s no sense in denying it, therefore, use it to your advantage. People like attractive pictures where they can see your face.
They also like to see your upper body so make sure your pictures are from the waist up. Of course, you can have other photos in your albums but make sure your profile picture is a good shot of your face.
People like to put faces to names. In addition, never use group photos in your profile picture because people may have difficulty identifying who the profile belongs to. Don’t use logos, pictures of pets, your car, boat, et cetera. Use a nice picture of YOURSELF.
Fill Out All Of The Information
If you want to market on Facebook then you want people to find you and then, hopefully, find whatever it is you are marketing. Therefore, fill out as much information as you can.
Now, if you have information like your personal phone number, email, address, et cetera, you can set it so that only you can view that information. That way it is safe from the public.
You may wonder why you would even bother to fill it out if you are making it private.
Well, the reason is because Facebook likes to have complete profiles. So even if you have some of the information set so only you can see it, Facebook will recognize that your profile is complete and will promote you to people that may want to add you as a friend.
2 – Add Friends
People like to see that you have friends on Facebook. A higher friend count means you are more popular and people will attribute more credibility and authority to you if they see that you have hundreds of friends.
Therefore, even if you don’t personally know someone, but have met them, or they are an acquaintance, then go ahead and add them as a friend. It may even help you live longer. Another thing you can do is import your email contacts.
Facebook will then match the emails with any profiles that have that email address. Then you can add those people as your friends. Once you start racking up the friend count, new requests and suggestions will start to come in from people based on Facebook’s suggestions.
Watch Out For Too Many Friends
Believe it or not, it is possible for you to have too many friends. Facebook sets a cap of 5,000 friends for a personal profile and most people don’t like to see profiles with thousands of friends.
The reason is because it looks insincere. Like you are simply adding anyone and everyone collecting them like bubblegum cards. Therefore, try to keep your friend count to less than 2,000. Ideally, you will probably keep your friend count in the hundreds but over time you will grow and more people will want to connect with you.
3 – Upload Photos And Videos
Similar to having a profile picture, having pictures on your Facebook account will encourage more interaction. People like looking at pictures and will comment on them and like them if they are a good photo or video.
This will help you if you plan to market on Facebook because Facebook will see that other people notice the content you post. In addition, if they like your content, then Facebook will rank your content higher than other similar content. This will help you when you start posting content related to your marketing plans.
Having albums on Facebook can be somewhat of a hassle for you, but the people who browse your profile will love it, especially if you have good titles. People like to sift through your photos to get to know you or to get an idea of what kind of a person you are.
Therefore, write some good titles that reflect both the pictures within the albums and your personality. This will encourage people to stay on your profile longer because it will be easier for them to navigate all of your photos.
This not only makes them happy but it also is good for your Facebook authority. The more time people spend looking at your content, the more value Facebook attributes to your content.
Tag Your Friends
If you have pictures of yourself with your friends then be sure to tag them in the photos. They will appreciate it because they may not have been able to take that picture with their device. In addition, it will encourage more interaction on your photos.
Not only that but now your photo will show up on your friend’s timeline, which means that all of their friends have the potential to see it. Therefore, it can really turn into a very nice promotional tool when you decide to start to market on Facebook.
4 – Post On Your Timeline
It is important for you to regularly post content on your timeline. This will allow you to show up in the Facebook home feed, which is visible to all of your friends. In addition, Facebook is more likely to attribute value to an active profile than an inactive one.
It really doesn’t matter what you post, as long as you are posting a variety of content. Don’t simply post your own content all of the time as that will get annoying to your friends. It’s good to post some random things about what you are doing once in a while, the weather, things that bother you, ask for advice, post about current events, et cetera.
Your goal is to encourage interaction.
5 – Join Some Groups
Joining groups is a great way for you to market on Facebook. You can join groups about anything and everything so you are sure to find one that fits your interests. When you join these groups, be sure to post in them every once in a while.
In addition, offer your comments on other peoples’ posts. Every time you post in one of these groups other people are going to see your name and profile picture. That means you are marketing to people that you have no connection to other than the fact that you are in the same group.
Therefore, remember that all of these people have the potential to become your friend, customer, partner, contact, et cetera. Make sure to keep that in mind when you write your posts.
6 – Create Events And Invite People
The ability to create events is a great feature on Facebook. You can let other people know about your parties, charity events, potlucks, fundraisers, et cetera. Creating an event is really simple.
All you have to do is click the “create a new event” link and Facebook will guide you through the process. Make sure to fill out as much information as you can. In addition, add some pictures and make sure you invite people to attend your event.
You can open it up to the public, or to your friends only. Whatever you do, make sure you fill out as much information as possible and regularly post pictures or other information before the start of the event.
Remember, you want to encourage interaction. Also, the more you post, the more chance people will have of seeing, and remembering, your event.
7 – Communicate With Others
Communicating with others is very important on Facebook. After all, it is a social networking site that was built to help people to connect with one another. There are many ways in which you can communicate.
You can tag people in your posts, send them messages, share links on their timelines, chat with them, write notes, et cetera. Some ways of communication, like chats and messages, are only between you and the recipient.
Other methods, like tagging people or sharing things on their timelines, can be seen by anyone that you or the other person is connected to on Facebook. Therefore, depending on the intent of your message you can choose the appropriate method of delivery.
Whatever you do, make sure you are being considerate of other people so that you don’t bother them or become a nuisance.
If you plan to market on Facebook then you need to be active. It is important for you to make sure your profile is as complete as possible. Go ahead and start adding friends so that you will be able to grow your connections.
In addition, have some good photos of yourself so that people can get to know you. Make sure to post those photos, and other things, on your timeline so people can interact with you. Don’t be afraid to start interacting with other people on Facebook.
Get out there and join some groups and create some events of your own. It is also important for you to communicate with others, by tagging them in your photos, contacting them, posting on their timeline, et cetera.
Facebook is a vast online network on which you can do pretty much anything. Start dedicating some time and effort into reaching the audience that is there waiting to see your content.