By far, the best way to improve your online presence is to capture emails and send out messages two or three times a week. These messages should feature helpful content that the readers will want to share.
Having a good online presence isn’t about you, personally, posting anywhere and everywhere. It is about getting other people to share your content so that it starts automatically showing up anywhere and everywhere.
When it comes to capturing emails, you will have to give something away. Entice people in with a lead magnet. Get their email and instantly send them whatever it is you promised. This could be images, a PDF, coupon codes, or some other informational material.
Once you have your email structure set up, all you can do is wait. However, in the meantime, start working on building something you can control. Choose one social network and really start to network within it.
Make sure you select a popular and rising network like Facebook or YouTube. If you need ideas on how to really dominate those spaces and how to use them to drive traffic to your business check out the More Facebook Everything eBook or the YouTube Takeover eBook