Making sure your content can be found on non-traditional search engines is a very important aspect of your business. In addition, whether or not you can be found on these engines will have a significant impact on the success of your business.
Therefore, it is essential that you make sure you are optimized for these non-traditional search engines. However, before giving you some tips, I want to touch on what a non-traditional search engine is.
Basically, it is a search engine that is not designed to be a search engine. It is a site that has another purpose that people also search on. The best example of this is YouTube. YouTube is a video-sharing site, however, people still perform searches on the site. Facebook and other social media sites are other non-traditional search engines. For more information about how to optimize on YouTube go here, for Facebook go here.
When optimizing for non-traditional search engines, the main thing to remember is that these sites are still search engines. Users are constantly searching these sites for the content that they want to see. These sites run on algorithms exactly like Google, Bing, and Yahoo.
However, they are more focused on media content rather than text. In addition, they are not actively crawling and indexing each and every link that comes their way. Therefore, you cannot simply post something and hope it gets found. No, you need to make sure it gets found.
Create Good Content
Of course, the best way to make sure your content gets found is to have good content. Duh, right? However, it is extremely important. Many people think that they can simply post anything and it will go viral. This is far from the case. You need to think about your posts and be strategic about them.
Why would someone want to view your post? Is your content worth the time it takes them to look at it, read it, or watch it? Would they pay for the information? If so, how valuable is it? These are all questions that you need to ask yourself. The more you think about and plan your content, the better off it will perform.
Add Some Text
Make sure you add some text with your content. That means if you have video or image posts then you should be creating a nice title and a good description. Add a caption or some comments. Make sure that your text is appealing and has keywords in it. The text needs to be indicative of your content. It needs to tell people exactly what you are sharing. People don’t want to be misled and you will most likely lose ground if you start using false advertising.
Another great way to optimize on these platforms is to make sure to use tags. Tags will help the platform see your content and will also help bring other people to your content. Tags are pretty much the main optimization tool that these platforms have. That means you need to tag your images with as many keywords as possible.
Of course, this doesn’t mean hundreds. 20 is a pretty good number. Be sure to use long and short tail keywords as well as keyword phrases. Short tail keywords are single words like “success or marketing” whereas long tail keywords are multiple words like “work at home or make money online”.
In addition, make sure that you are using related keywords and not simply click bait keywords. These sites have highly sophisticated algorithms and will most likely catch and block you if you are trying to cheat the system.
The End Result
If you focus on making your media content look good, have some good text, and make sure you have attributed enough quality tags then your content will be found a lot faster than if you forgo these steps. Take a look at these links if you would like some additional information on improving your online presence or increasing your SEO.